- Course Overview Transcript
Consumers today seem to be trained to look exclusively at price when making a buying decision. And it’s my hope that you will never be the cheapest remodeler in town. Those who are, rarely make enough profit to build a great company.
So, to overcome this inclination, you must understand how to identify your client’s needs and show them how your service solves their problems. You have to show them that you deliver value that is much greater than the dollars they will invest.
After all, remodeling is not a product—a commodity that is easily price shopped. It takes money to deliver the service and the experience that your clients expect.
The good news is that selling skills can be learned and improved by investing the time to learn the best techniques, by having the guts to try new approaches, by monitoring your results, and by believing that you are worth every penny.
This course concentrates on the mechanics of building your own selling system, starting with the way you structure your sales department – even if it’s a department of one! You’ll learn what activities drive sales; and how to overcome common objections. We’ll also discuss back-of-the-house topics like compensating salespeople and the sales to production handoff—a crucial element of a successful project.
So, are you ready? Let’s dive in!
Below you’ll find a list of the lessons included in this course. Happy Learning!