- Course Overview Transcript
Marketing is the engine that keeps the business flowing. Without a well-designed marketing and lead generation program in place, you’re at the mercy of the marketplace. In addition to leads, effective marketing is at the core of positioning your company in a way that allows you to sell at the profit margin you need.
In this course, we’ll cover many different aspects of Marketing from branding and positioning – some would say the foundation of your plan – to inbound marketing and social media advertising. There are dozens of ways that a company can attract business and in this course, you’ll learn about those that are most effective for small businesses like yours – starting with generating high quality referral leads and repeat business.
We’ll also share tips and techniques used by the best marketing pros around – in copywriting, strategic partnerships, event promotion and direct marketing.
Plus, we’ll walk you through the process of creating a marketing plan based on a documented budget –a critical part in creating and maintaining a steady flow of leads. So let’s dive in and uncover the steps you need to take to build an effective, cost-efficient marketing plan.
Below you’ll find a list of the lessons included in this course. Happy Learning!