As vice president of brand and ecosystem evangelism for ConnectWise, Arlin Sorensen is responsible for leading the company’s brand advocacy strategy while serving as a thought leader to the IT services community. In his role, Sorensen contributes to peer group strategies and platform development, and is an ambassador to the ConnectWise strategy. He has more than 30 years of experience in the IT world and is widely recognized for his contribution to partners on their entrepreneurial journey. He joined the ConnectWise team after HTG Peer Groups, an organization he founded in 2000 and is now known as IT Nation Evolve, was acquired in January 2018.